Friday, August 3, 2007

Starving the Local Artist

For many years I have written short stories. Most of them have been published somewhere, in large or small circulation literary magazines, in print and online. I’ve written for zines, Web sites, and newspapers. And for about a dozen years I wrote plays, several of which were produced in Seattle, and had staged readings or workshops in Seattle and New York.

When I was writing plays, I started out with my own company. We created new works by designing text, sound/music, movement, lighting design, and set/environment simultaneously over several months. Three members of the company—the designer, the composer, and myself—raised money to produce these shows. Now and then we were lucky enough to get a commission that helped us financially.

We’re talking about a few thousand dollars, altogether, and earning that money was tough. We made it by throwing in the occasional writing commissions, adding personal income from our day jobs, and begging our friends and family for donations (usually $25 or $50 each).

For the most part, that’s how contemporary theater gets made. A small group of individuals will pledge their time and experience and income, to make it happen. This has been the standard for most of the companies where my plays have been produced.

I stopped doing collaborative theater after a few years. It was exhausting trying to be an artist and company manager and fundraiser, and holding down the day job that was necessary to keep all the other dishes spinning. I thought it might be a little easier to write scripts and let other people do the producing. I was wrong.

Theater at my level is a heartbreaking experience for many reasons. Top of my list is the pain of watching brilliant performers giving their all to interpret something I have written on stage, more likely than not without adequate payment.

Let me say here that I love, love, love actors. They are, as Jack Clay told us in graduate school, the only irreducible element of performance and don’t ever forget it. You do not need a script or a set to make performance, but you cannot have performance without a performer. So honor the actors, because they make the show happen every night, rain or shine, sick or well, in the face of acceptance and in the face of hateful reviews, they go out there and do it.

In most cases, if they are non-equity (and many actors are) they are not simply paid inadequately. The fact is: they are not paid at all. They will spend hours and days rehearsing, sometimes in cramped quarters, in any space available including living rooms, and then transfer to a poorly ventilated, tiny theater where they will share rehearsal space with one or two or more groups rehearsing other shows.

When the play finally opens, the actors will be exhausted by their schedules and broke due to the costs of transportation, parking, meals, and in some cases babysitters and loss of income due to time off for the show. On stage they will probably wear at least one garment from their own “costume wardrobe” at home, and very likely shoes that they have provided. They will wear makeup they bought. They will pay their way to and from the theater every night. And still they will not be paid for their work.

This is a given in theater. It is accepted. It is mentioned and occasionally debated. But nothing is ever done about it. Every show begins with high hopes and plans to pay all the artists, and ends with the producer passing the hat to buy wine for the closing night party. Everybody in theater knows this. But, over the years, I realized that I just couldn’t take it.

More and more, the feeling I associated with theater was shame. I tried harder and harder to write scripts that actors would like to perform. I made the characters as vivid as I could, and made sure every actor had at least one great line, one great moment. But it wasn’t enough to make me feel good about what I was asking them to do. For after all the costs were rung up, and all the rent was paid, there was never enough to fairly compensate the artists.

I tried dividing up my fee and giving it to the performers. But since the fee was small to begin with, it didn’t amount to much, spread over an entire cast. And then I tried not taking any fee, just throwing it into the budget. And still the actors were not paid more than an “honorarium.”

So imagine how it feels to read an article like the one that appeared today in the Seattle Times. One theater company here is asking the public to give them a million dollars by the fall, and another million and a half by next spring. The Artistic Director is not threatening to quit and go back to the East Coast, but the managing director insinuates that holding onto a prize-winning and sought-after AD like theirs requires big-time funding.

Two and a half million dollars, and the money is supposed to come, primarily, from individual donations. So, I’m thinking: Okay, there are rich people in Seattle. All artists know that, and many of them spend inordinate amounts of time trying to figure out how to appeal to these rich people: What will they like? What will they pay to see? How much can we charge them for tickets? A couple of local companies have gone broke and out of business, trying to appeal to rich people while ignoring the theatergoers in their own neighborhood.

Maybe it is unkind, but I think those companies deserved to go out of business for ignoring their neighborhood. Theater is not glamorous; it is visceral and it is present, but it is not glamorous. It is not international, no matter how far word of it travels. Theater is local, at all times. And if a company is lucky enough to afford its own theater, then it had better find out what people who can get to that theater will and will not find intriguing. This is not pandering. It is listening. And it has been a long, long time since our big companies listened.

There are many questions to ask, about a theater’s entitlement to so much money. I keep thinking: If people give that much to one company, how likely is it that they will also support small companies? Because most people in this town know how to put on a damn fine show for $12,000 and they could put on a huge show for $50,000. How many shows can a theater produce, for two and a half million dollars? Or is that money required because of inflated salaries and a company’s desire to be the biggest and best in this region, even at the cost of starving out half a dozen smaller companies where the artists work for free?

Realistically, this community will only fork over so much money to save theaters. Should the money go to the people who make shows carefully on a tight budget, or to a showcase theater that makes the city look more glamorous than it really is, and routinely imports actors, writers, and directors from other cities?

Maybe I am crazy, but I think even grant money that comes from the state, county, and city ought to have strings attached, requiring that the beneficiary theater company employ a certain percentage of local artists. Otherwise, they are paying out-of-town artists to take grant money away from the community.

In all likelihood, nobody cares about this. No one ever asks these questions in public. But the city is paying a heavy price for choosing the coolness of big imported names over homegrown wisdom and talent. I’ve seen those big names come and I’ve seen them go—fast, so the revolving door won’t hit them on the way out.

I’ll break all theater etiquette now and say it: In most cases, the imported ADs don’t want to be here. (I’m talking all the way back to the early 1990s and I am speaking as a theater insider.) They hate Seattle, and their families hate it. One AD could not even persuade the family to live here during the AD’s tenure.

They are biding their time until a better offer comes along. They may have some fine achievements, while they suffer and fret in the backwoods of Seattle and try to make coherent shows for people they regard privately as middlebrow, in a city they can’t wait to leave. But they will leave, no matter how much praise we lavish on them. And the people who are from here, or who have lived here for decades, will labor on, uncelebrated.

There are so many talented people here, giving their lives to theater, and they hardly ever get any recognition, and most of them make little or no money for their efforts. They never will, so long as theater administrators and board members who ache for a more sophisticated culture keep missing what is already beautiful here.

Truly vibrant and beautiful—and it doesn’t cost two and a half million dollars.

27 comments:

Anonymous said...

Hip Hip Hoorah...ack, ack, ack,

sorry, coughing spasm from cold caught while doing show in theatre over the weekend.....

love it and live it.

xoxovixenjenn

Anonymous said...

Bravo!

evergreenplace said...

There appeared to be some attempts on Laura Penn's part to play victim to be the last of the Big 3 in Seattle (SRT: 1963, ACT 1965, Intiman 1972 - how are these dates relevant in terms of donors in 2007 post Microsoft, dot.com, post 80's Cali migration, and current Cali migration when 1 in 4 Seattlites have lived here less than 4 years? And they are the only ones at present who can afford to own property within 15 miles of downtown?). Yes, the Big 3 have experienced ADs who didn't care about the theater, just their careers; and ADs who were not strong directors or leaders; and ADs who simply burnt out because Seattle wants to have without paying (years and years and years of politicians in pockets of developers with skyrocketing property taxes, no longterm urban community planning, declining education and transportation and 'get out of our great town which sucks' mentality which I have often shared being a native - I empathize with the frustration on both sides). But where are the Board of Directors in all of this? The Trustees? There's a word for you - can you apply it to the current boards, or the former Empty Space (prior to Narver in particular), or TAG? These are artistic non-profits serving the community, yet I fail to understand the seeming lack of support, responsibility and leadership from the boards. They seem the most out of touch and yet they hire the ADs and MDs and greenlight budgets and productions - based on what qualifications? With how much effort? These are some of the oldest monied families and biggest players in this city and yet no push for alternate sources of financial support - even after the Allen Foundation study's results about non-profits? I am not accusing, I am genuinely asking because I really do not understand. If Intiman sinks, or ACT or the Rep, I refuse, as a theater supporting Seattlite, to feel responsible for it, and neither should individuals in the community at large be made to feel so. Accountability rests not on our shoulders. Thank you, Hick, would have misssed that article otherwise, and your thoughts.

Basil said...

Oh hell yeah, well put.
The shame of being a theatre artist - it's hard to admit, harder to face, but it's there.
Let 'em burn - No bailouts.
The more we coddle, the less value we give the (already blindingly mediocre) work at these houses.
Let their subscribers see what theatre in Seattle is really like. Maybe "fringe" will stop being a four-letter word again. And maybe fringe artists will step up to meet the challenge.
Hope so.

Thanks Hick.

demondoll said...

Thank you so much- from an actor who frequently waives payment because I love theatre

flamingbanjo said...

Just to be the devil's advocate (as if the devil need an advocate): Those big houses employ a lot of people I know who also donate their time to little houses. (Including, at times, myself.) There are few enough places with a budget to, for example, pay people with Masters Degrees in Theatre as it is, and fringe theatre will never fill that void. So cheering on the death of theatre that actually pays people for their labor with the idea that the money can (theoretically) be distributed to ten or twenty theatres that don't pay people is a hard cause for me to rally 'round.


Also, I love tough, scrappy little fringe theatre as much as the next person, but it seems like it has a completely different audience and donor base. If one of the big houses goes under, it does not necessarily follow that the money will be redistributed in the way you would like.

I would characterize the more serious problem in the performing arts as more along the lines of "fighting over crumbs."

S. P. Miskowski said...

These are all excellent points. A friend of mine asked, "Isn't Seattle big enough to support the big companies and the fringe?"

I think it is. But right now, no one is getting what they want. The fringe is hungry and the big companies are having a lot of financial trouble. They are struggling. But their condition is a result of bad economy, bad luck, and also inflexibility and management issues.

Here's an example of what I call inflexibility: More than one company has died after raising their ticket prices and then refusing to drop them again--even when it is obvious that whoever wants to see their shows can't afford the rate they're charging.

Do you want 10 people in the house, paying $35 each, or do you want 35 people in the house paying $10 each? The price of tickets can turn into a matter of pride, and even when shows are bombing and managers are calling around, papering the house, the company won't simply charge less and admit that their audience can only afford $10.

Big companies are trying so hard to beg money off the public, instead of linking with smaller groups and sharing their space and offering commissions and putting on fringe theater festivals and reading series. By varying their programs more and spreading the wealth, they would be more active in more areas, and attract more patrons--more than they attract with hat in hand, saying: "Oh, please give!"

They've got the big houses, they can reach out and involve many more people. They can also take local actors more seriously, and treat them with greater respect, but I won't go into that one here. Horror stories abound.

The employment of local talent is an issue ACT and Seattle Children's Theatre care about, you can see it in their casting choices. Why aren't they getting more breaks and incentives for that? And why don't the companies that don't employ locals have to compensate the city by paying into a fringe fund?

It's time for fresh ideas and changes in how arts money gets distributed. We're killing off a generation of artists because they can't afford to keep making art. The question is: Will the city support a sense of community that helps artists, and is humane and optimistic in its promotion of its homegrown art? Or will it destroy its only chance at that, by luring unhappy captive "guest" artists and handing over the nest egg?

It's time for theater artists to demand more than they've been getting. They could profit from a higher profile. I would hate to see another generation of theater companies die off in a couple of years for lack of encouragement. And when I say "encouragement" I mean cash.

Anonymous said...

As a former Seattle theater employee, and now a New York theater employee, I feel like taking out the hardships of Fringe on Intiman is a bit unfair. I have created fringe shows in both cities while working for larger theaters that pay my rent and also do good work. I have to tell you that the larger theaters also struggle most every day to pay employees (still less than our counterparts in the visual arts industry) and put on shows that are high quality, innovative, and an artistically engaging.
I don't think seattle will do itself any favors by cheering the struggles of the theater that just won the regional TONY, has a high quality AD, and does pretty consistently great work.
I believe that the bag of money for everything to do with theater is just not enough - but we should be trying to address how to make audiences feel connected and how to make fundraising for the whole art form to be healthy - not fighting over scraps. Does the Seattle theater scene feel any better for Fringe now that Empty Space is gone?
Intiman still loses money on every ticket it seels, regardless of whether that ticket is 10$ or 35$ or 65$ or a 100$ like they are in New York. All theater is a labor of love. But why would we wish for the downfall of a theater that pays its employees - produces good work - and wants to keep doing it for the forseeable future?
Now - I agree about local casting (Seattle actors have always been as good as the imported people from NYC) and about how hard fringe actors, companies, playwrights, designers - everybody! - works. More power to us all.
But can we work toward creating a healthy and vibrant theater culture that has room for people and companies on all ends of the spectrum? I hope that Intiman does raise the money, and the Sherr stays for a few more years - Here is New York, we have truly been enjoying a lot of the work that comes over from Intiman...maybe I will even take a bit of my small salary to support Initman.

Bally said...

We need to disenthrall ourselves with these *institutions* and focus on the migrant artists doing the actual creating.

The administrative costs of hiring civilian help has to be market-based, or you risk getting just what you pay for... The funds found to support this choice naturally come from the artistic budgets. Recently a new-hire to manage marketing at the now defunct TAG was offered a starting salary greatly in excess of what I made at Intiman after 28 years and 43 productions as an actor... I can only assume Intiman's marketing director is paid a salary similar to their Tacoma equivalent. It is my understanding over at the Rep there are some administrative employees earning $80,000 a year...

I've had to leave Seattle; the town is simply too expensive. At the age of 53, in the top 20% of AEA work-weeks, I was making $25,000 annually. Shame? Shame on me.

Art said...

Just to follow up what Bally is pointing out... The TCG annual survey needed to be read closely to see some of the trends. Here are a couple of observations:



***Inflation-adjusted administrative salaries increased 14% and administrative benefits increased 36% during the five year period, leading to administrative salaries accounting for 1.3% more of expenses in 2006 than in 2002.


And while many were eager to point to the following bullet point:


The majority of theatres’ employees are engaged in artistic positions, with an average workplace consisting of 62% artistic, 25% technical and 13% administrative personnel.

They didn't couple it with this news:


Theatre's single greatest allocation for resources from 2002 through 2004 went to artistic payroll, and in 2005 and 2006 it shifted to administrative payroll. Average artistic payroll did not keep pace with inflation over the 5-year period...Artistic payroll as a percentage of total expenses has decreased each year since 2002.

Tony said...

If you're curious where donated money goes, every non-profit has to make there annual 990 publicly available. Guidestar.org has most of these online.

Scott Walters said...

Bravo! Beautifully written, and insightful. To me, the key paragraph is the one about connections to neighborhoods. You are exactly right: theatre is a local art, and it should be populated with artists who are part of the community. We need to get the NEA to tie funding to this model. See my post at Theatre Ideas:

http://theatreideas.blogspot.com/2007/08/action-plan-modest-proposal.html

paddystclair said...

Its silly to bemoan the fact that "big money" goes to the bigger companies. If you are Mircosoft or Boeing or Vulcan, you want your money associated with larger houses and the status that you give and receive from those companies. Government sources of money likewise are there in part to protect and enhance the cultural investment that the city has made over the last four decades. That is the nature of money, and complaining about the unfair distribution of it, while cathartic, is a bit childish.

I too am a scarred battle weary vet of the fringe wars-- but I have a slightly different take on the issue. First of all I think all levels of the theatre environment have to be healthy in order for the theatre to thrive, so bickering between these levels is detremental to the community at large. (It does seem to me that midsized companies have born the brunt of the last decade's shrinkage.) Secondly, "Seattle Theatre" as a whole is improved if we have a viable national presence. Ten years ago it was Sullivan at the Rep, now it's Sherr (and more to the point Lucas) who's hefting that load. So whats the problem? Maybe the next time it'll be some currant Fringe director or actor.

From my own expereince I would suggest that there are other ways for the Fringe to help it's self other than whining about how arts money gets distributed. Get involved with city government, so you can know what's going on with area zoning master plans. Form business alliances with local non art business. Experiment with your PR to reach new audiences--- take a damn tax class.

Because no matter how you figure it, 48 seats are NOT going to make an equitable payrole even if you fill each one with $20 butts.

Joshua James said...

Scott, you're a damn hypocrite . . . you spout off about local artists and yet you complain about New York work, when you're not a member of the NY artistic community.

You're not a critic, you're not an artist, you're simply an ego-maniac stuffed shirt bored with terrorizing under-grads who don't know any better and are too cowed to argue.

Do your own work and leave folks alone . . .

Keith said...

Okay, so let's say an actor gets paid $900/week. For a four-week rehearsal (40 hours/week) and a four week run at 3 hours/show and 6 shows/week), that's 232 hours. Let's add 18 hours on to be generous, that's 250 hours total, for eight weeks at 900/week ($7200). $7200/250 hours = $28.80/hour. That equals (at a normal 40 hour week, 52 weeks/year) an annual salary of $59,904. Increase that to $1000/week and it goes up to 32/hour and $66,560/year.

To put it into perspective, an administrator making $80,000/year ends up making about $38.46/hour.

Me, I'd like to make more than $15/hour doing theater. But it ain't happenin'.

S. P. Miskowski said...

Okay, the one and only thing that will make me edit these comments is for someone (JJ, I'm lookin at you) to attempt to derail this discussion by turning it into a personal one. That's an old, boring trick, my friend.

The topics raised here need to be talked about. The response to my original post proves it. Seattle theater needs change. And maybe the funding processes for the whole country need to change. We are in a toxic environment, and we need to remind ourselves that theater is not like any other industry. It cannot and will not support an aristocracy, even if some of its structures are hierarchical by necessity. It cannot be a place where people get rich, but it should be a place where everyone is treated humanely.

All of its participants need to re-think some old bad habits. And these are not age-old problems. You might think so, especially if you're too young to recall that the NEA and the Corporate Council for the Arts and all the other orgs did not exist at one time. People created them to address the needs of artists. Now we need to review and make some new plans.

There's the topic. This blog is not available for personal attacks. So get back to the subject. Thanks.

Joshua James said...

As you wish, ma'am . . . your blog, your rules, I respect 'em . . . my apologies to you . . .

S. P. Miskowski said...

No problem. Feel free to rant or rave on the topic. More views are always welcome.

Thanks!

Anonymous said...

I hope this isn't off-topic, though it may seem so for the next couple of inches.

Leaving aside Intiman’s artistic endeavors, which sometimes leave the actors and the audience stranded on a black-lacquered ice-floe of pretentiousness, there’s a deeper issue here.

My fellow Seattle theatre artists, you don't exist. Not insofar as the vast number of possible theatre attendees in Seattle and environs can see. The only place theatre gets mentioned is in the paper - once, in a review next to the movie times. If you're lucky, you might have a preview article, usually a desultory interview with a director. Oh, and the weeklies have those clever little paragraphs skewering the plays in the listings. All of it read by theatre people but nobody else.

In case you haven't heard, the papers are dying. People get their entertainment news from the tv. Which means, movie ads. Sometimes, after some documentary on channel nine, there might be a piece about Seattle theatre on "KCTS Current," though they're usually about shows that closed six weeks or six months ago.

It used to be that theatre was mentioned on the tv, back in the 1970s and 1980s. Greg Palmer? Lucy Mohl? John Procaccino? Remember them? Lovely people, all, some of them you can still talk to at parties, even, but they're not pushing theatre every night on the tv anymore. What happened? Are there less venues for such arts talk? No - but Northwest Afternoon would rather recap the soaps, and Evening Magazine has hundreds of new uses for household products to tell you about. And the Noon News? Well, that’s for NEWS.

You could watch Seattle's commercial tv stations all year long and never hear word one about theatre, let alone the symphony, or the opera, or the ballet, or any artistic endeavor at all. SAM had to close and reopen to get tv attention. Sometimes there's ads for the big musicals, but usually they're paid for by out-of-town producers, not the local nonprofits.

This is a big city now. I'm a home-town boy; I've watched the population grow. And as it grew, the theatre audience didn't. It shrank. It doesn't matter how good the individual show does, or is, the subscription model that Intiman and ACT and the Rep run on is doing very badly indeed. What happened? Economic downturn, yes; 9/11, sure, though what 9/11 had to do with the Empty Space folding I can't quite fathom. But again, what's different?

Well, lots, but most of all: now the tv ignores us. I've tried to talk to tv people on this very subject, and they tell me people just don't want arts coverage. But really, KING no longer pays Greg Palmer not because the people don't want his reporting, but because KING doesn't want to pay him, or anybody, for it. And for many, many people, if it isn’t on the tv, it doesn’t exist.

What this means is that when theatres, nonprofit and fringe, have to ask for money, which is difficult no matter when it has to happen, it is made more difficult because millions of people who live here, rich and poor, have never been to the theatre in their lives. Yes, lots have, and there’s studies showing how much capital they bring in to the city, what with parking and restaurant-going and all. Goody. But there are tons of empty seats at every play, even the good ones. You can say it’s ticket prices; that probably accounts for some of those empties, and by all means let’s do something about that. But mainly, it’s plain old ignorance of theatre as even an entertainment possibilty.

It would be nice if the stations thought us worthy of attention. They don't. And the theatres don't want to pay for ads - they're too wildly expensive for even one of the big theatres to pay without major investments from boards that don't seem to want to invest in anything. There's got to be some better way to do it, but if we matter, we have to make sure people know it.

I'm not saying the only answer is tv coverage. But we won't have anything to cover at all if Seattle theatres continue to financially stumble all the time, and a lack of audience, while not the only stumbling block, is a pretty freaking major one. Hire locally, by all means. Lower ticket prices, and raise funds any way you can. Subsidize theatre! Let's do it. But there must be an audience, and unless we reach more people, we're going to sink.

Joshua James said...

It's a side issue, but I posted it here - http://writerjoshuajames.com/dailydojo/?p=356

Thanks!

Anonymous said...

This begs the question. Does theater itself need to evolve? We live in a world populated by people who have been fed 3-second shots in film, sketch comedy, voice dial, instant messaging, and 10-minute plays. Maybe the average person's attention span doesn't warrant 2 hours or more of actual give and take, which is what theater asks.

Contemporary playwrights as well, have lost their attention span. What's with the 1 hour or just a little longer show with no intermission? (at full price) Hate those. Meself. Hate em. They're a cop-out.

I regret sounding doomy and gloomy, but until and unless audiences paint themselves blue in support and can have parties in the parking lot of a theater, audiences will most likely continue to decline in size. And until and unless the blue-painted party-ers decide to attend theater (do we want them?), we will not have enough money to go around.

Is it the fault of "funded" theater? Free art in the parks! Free Shakespeare in the park! Free performances for kids. Free Free Free!

Let Intiman die. Let em all die. Let there be a re-birth of whatever form society demands. Let salon theaters and companies whose work is relevant rise from the ashes and grow organically. The current operating models and structures are no longer viable.

Anonymous said...

I don't have as much experience with the other theatres in town, but ACT has a local Artistic Director and hires mostly local actors.

Big theatres give infrastructure to a place. Just like with film companies, if you don't have paying film jobs, the workers and equipment makers/renters will not survive or will move on. The big theatres help theatre artists make a living wage, as opposed to the "volunteer" rate most fringe shows have.

Fringe theatre is important too. It's where people try new things and get better and what they do. There is less at stake financially so you can really follow your artistic heart.

What's missing is the step between. We need more theatre companies that are smaller (and likely non-union) but still have enough income to pay people and treat them right. This is a stepping stone for many people to dive into their profession part time or full time and still pay the rent.

Unfortunately labor laws are tricky (the state came down on fringe companies trying to share the income because they were then considered employees -- and because of this the company would have to pay insurance, taxes and other things... a fringe company with barely a structure, and all this would require an HR person) making it even harder for this kind of thing to take hold.

It's complicated. People from any profession should be paid a living wage. But you also need to get a foot in the door, or try more experimental work that isn't as profitable (this happens in the film world all the time).

We need a full ecosystem, with artistic opportunity for artists at all levels of their careers and various types of artwork (from popular and profitable to experimental and less so). It's not the big theatre's fault for paying living wages. I wish there were more theatres to pay like that. But more smaller stable companies are needed to create nimble interesting work, that pays something to the people who work there even if it's not perfect.
Then you would have a complete ecosystem where someone could move up and down and between them. Audiences would also have many types of work to choose from.

Anonymous said...

I'm the "tv anonymous" from two posts up. I take the most recent anonymous's point. Seattle used to have this kind of mid-range, stepping-stone theatre - the old Zaslove Bathhouse (which, though run into the ground, is still functioning as the Public Theatre - though not for Equity actors) and the Empty Space, where all the old stalwarts (John Aylward, Lori Larsen, John Procaccino, Bob Wright, David Pichette, the late Cheri Sorensen, early on; Burton Curtis, Bhama Roget, Adrian La Tourelle later... among many others) got to cut their teeth. Well, the Space is gone. Intiman's in trouble. ACT is doing better, but still teetery. God knows what's up at the Rep (but I hope it's funnier).

The point I made up a few posts was that there's an awful lot of people who aren't coming to any kind of work at all, big-theatre or fringe. Not in the kinds of numbers that would reflect the population. It's quite shocking to be at a supposedly big theatre on a Friday night and have empty seats outnumbering full ones. And I don't really think it's just because folks are seeing something at the Odd Fellow's Hall. It could be, but I suspect they're at the movies, or more probably watching a DVD.

Oh, I'm not ready to throw in the towel like the "Let Intiman die" person. Perhaps I'm stupidly more optimistic. I still feel that interest must be stoked, and that "p.r." shouldn't be just a couple of dirty abbreviations. A long time ago, when founding ACT, Greg Falls said that theatres grow in clusters, like grapes. It's still true - it's just that among the wider populace, hardly anybody knows where the vines are.

It isn't just tv, either. Ever get lost trying to get to Shaq? "Marquee" is not an alternate spelling for Mark Walberg's first moniker. Poster - anybody see a good poster for a show lately? Who can even find the Shakespeare Company, or knows that Book-It shares their space? Everybody knows the names of at least some of the Mariners, and I might even be able to name some city council members, but how many of those names I mentioned above can Seattle put a face to? And they're among the more famous of the theatre community.

We gotta be louder. How do we do that?

Anonymous said...

P.S. I didn't mean to indicate that the Public Theatre has run the Bathhouse into the ground - they're doing great work. I meant that the old Bathhouse self-destructed.

S. P. Miskowski said...

Okay, here's one idea regarding visibility. HOW you are seen is as important as where. Let's say your company buys ad space from a publication that consistently pushes theater reviews out or to the back, because the ads for that section are not lucrative. Over time, the placement of reviews and the contemptuous tone conveys to the readers that your field, your art form, is not a significant one. So, they want to go out this weekend, and do you think they will see theater if theater is something that gets shoved to the armpit of the publication?

But what can you do about it? Isn't it a condition of life carved in stone? (you ask)

Well, you could go online and find publications that offer profiles, interviews, and extensive previews and reviews of local artists' work, and buy ad space there instead. Don't underestimate the value of online pubs. More and more people turn to them, for entertainment information. Take advantage of that.

Think of it: Do you want your ad glanced at, maybe even sneered at, on the way to another, bigger section of a publication (like the much more lucrative music and film)? Or do you want it to be seen by people who have already done an online search for theater, and found this publication with better coverage of (and more respect for) your art form?

And, of course, it's so easy to start such a publication, maybe you should create one, with well written previews and great coverage of local artists. If a group of people coordinated efforts, you could even pull together several sites that run features about local artists, into a sort of performance version of Crosscut.

But the large objective ought to be to get away from snark without giving in to smarm. This pub would take off if people wrote well for it, and if it remained devoid of hate.

Then it could be huge, with a bit of marketing help.

Just a random idea. I'll let you know when I have another one.

lol

Anonymous said...

An arty Crosscut website such as you describe is a very good idea - my only reservation is that it could easily become a sort of celebration for people who already go to the theatre: an echo chamber. A shared interest can encourage others, it's true; but while I wholeheartedly agree that how you are seen is as important as where, THAT you are seen trumps both.

Witnessing the local media falling all over themselves to worship Mel Brooks - I don't blame them, as I do too - has reminded me that no one in this town practices old-fashioned showbiz of his sort, excepting perhaps Speight Jenkins, who tirelessly trots out there and trumpets the opera. And even he pales next to the admittedly juvenile but wildly effective antics of a David Merrick or a Flo Ziegfeld. Everybody's quite careful here, protective of their artistic cred, or terrified they'll never be hired again. But shouldn't a play like "Stuff Happens", for just one example, have been touted at least one-quarter as much as "Young Frankenstein"?

For reasons various and almost always financial, the kind of marketing the theatres of Seattle do is practically pointless. Newspaper previews; newspaper reviews; next play. This is P.R.? It's Press Release, maybe, but it ain't Public Relations. Offering up a show is nice; making it seem essential viewing is nicer. Until people in this town - and I don't mean just other actors and playwrights - know Suzanne Bouchard's name and face as well as they know Greg Nickels's, the vacant seats on the sides of the house will increase, and less interns will be required in the box office. (And the Fringe won't grow if there's not professional theatres to graduate to, because a lot of artists, having selfish desires for healthy marriages and well-adjusted children, will move away, or give up the theatre habit altogether, when they exhaust themselves.)

The respect of one's peers and a handful of fans is very nice. I'm in favor of art for art's sake. But without hits, there's no tradition, and if there's no tradition, there's no audience, and, finally, Peter Brook's empty space is just empty - and sad.

(And thanks to Ken Vincent's resignation from KUOW, we now have been advised that public radio, in the form of Program Director Jeff Hansen, doesn't much care about the arts either.)

Yes, theatre is a fabulous invalid, and 'twas ever thus. And begging for more money for treatment only points out how unimportant her health seems to the large number of distant relations - who don't know her very well, really, met her once at a reunion, she seemed shy or maybe standoffish, muttering to herself - she's been sick, then?

John-lance Harrison said...

Well stated! Unfortunately it comes down to a pragmatic (very -UN Artistic) reality: resembling laws of supply and demand.
Too many of those actors/ designers and Technician ARE out there who are doing it for nothing. Paradoxically we must, yet it dillutes the publics (audience members) wish to pay more because just around the corner is ANOTHER play,Dance Concert being done for next to no addmission fee. We've become Our Own Worst Competition.
In our zeal to wish to show off our talents.
Too many designers as well. I started out in Lighting Design-- went broke! in NYC off off...
Therefore, anything off Broadway very rarely will operate in the black.
Ok, gimma break -I helped install Blue Man Group.
The larger regional "road-show' theatres do in fact bring in people from way out of the Local pool of talented people. Sometimes (often) the draw is to be able to say: "This or that cast person' --appearing from the NYC Broadway Production."
Big WhOOP!
As for AD's-- is that Assistant Directors?
I'm under the belief if you want something bad enough (((OH & ARE-- IN FACT VERY TALENTED)))
which by default NOT EVERYONE is going to end up being; then-- you MAY have a fighting chance to make a costly side endevour transformed into a sole income --your real LIVING.
That goes for AD's- Local- Foregin talents; Costumers-- Japanese; or not; Writers and pyrotechnicians alike
and well the REST of 'em--- really don't matter...
(joke;)
Commercial theatre operates 110% differently that the Reginal; Stock; Community; Lort/SNORT/FORT and other spaces. When people have to put up BONDS well before the design team and actors even sign on. When people have to put up millions in non-refudable retainers and "hold yer space open between this date and that" I'ts a whole different enchillata, coming from the TOP down.

I would be all for banning together aproaching a space and admin team to establish a locals only FESTIVAL!

Best,
John Lance Harrison IATSE local One
Lic.Pyrotechnician; 'Wicked' on Broadway.